12 May 2009

Shepard Fairey - Animation


Los Angeles CA & Ft. Wayne, IN – Director/animators Syd Garon and Paul Griswold, recently co-directed a music video for the band NASA (North America South America). The song, titled Money, features Grammy, Oscar and Golden Globe winning singer/songwriter David Byrne and Chuck D, leader of the rap group Public Enemy. The album is produced by producer/DJ/composer Sam Spiegel of SqueakEClean and DJ Zegon.

The music video features artwork by contemporary artist and designer Shepard Fairey, who recently gained national notoriety for his design of the Barack Obama “Hope” campaign poster (which was recently parodied on the cover of MAD Magazine ). The song and video are both loosely based on the Bible verse “For the love of money is a root of all kinds of evil” and focuses on the devastation and destruction that can be brought on by unbridled greed and the pursuit of money at all cost. The video takes Shepard’s iconic artwork and animates it through a combination of 3D animation, 2D animation and digital compositing. The stunning creative design and the use of cutting-edge motion graphics animation has created a video with incredible visual impact.

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