01 May 2006

women billboard project

Press Release

Christel Sverre (Norge)

The Billboard project www.women2003

Copenhagen/ Malmö. 23. March - 4. April 2003

Tempting smiles and perfect female bodies meet us everywhere in the streets. The public sphere is filled with images of women ? created as a cross between commercial and pornography. Placed at billboards along the highway, in train stations and car parks. But in spite of the huge number of images they are all completely stereotyped.

www.women 2003 aims at presenting a more diverse and richly faceted picture that will add new vitality to the urban space and encourage reflection.

From 23. March to 4. April one hundred and two Scandinavian female artists will present their own personal and artistic female image in the public space ? entering a dialogue with the images created by commercials. The broad Nordic presentation is adding dynamic and exciting nuances to the project since each country has it's own visual and artistic traditions and approaches.

In that way the new female images created by this project will form a solid and diverse contrast to the monotonous representations created by the commercial market.

The photographic works are shown on one hundred billboards placed in both the city and periphery of Copenhagen and Malmö ? alongside the usual commercials. The billboard has a monumental and strong visibility and is therefore a suitable means for creating new and diverse ways to experience women depicted in public space.

Each billboard has a reference to the following homepage www.women2003.dk, where all the pictures will be displayed. A key map marks the locations of the 100 billboards. The web address will also be displayed on the Danish newspaper Politiken's electric newspaper.

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