who owns frida kahlo?

Isolda P. Kahlo, the niece of the famed Mexican painter and the founder of "The Frida Kahlo Corporation," is marketing Frida Kahlo Tequila, claiming the right to license products using the artist’s name and image. The clear glass bottles of tequila are ornamented with a portrait photo of Kahlo on the label, her image surrounded by garlands of flowers, and a wooden bottle stopper engraved with the artist’s image.



In 1955, just a few years before his death, Diego Rivera established the Diego Rivera and Frida Kahlo Museums Trust, an institution run by the Banco De Mexico. The trust was created to hold the works, possessions, and homes of the two artists as a public treasure. It would appear the trust is the only organization authorized to legally give permission to use Kahlo’s name for commercial purposes, or as Tibol put it, "According to the will of Diego Rivera and the establishment of the Foundation, all profitable use of Frida Kahlo must go to the Foundation."

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